Almost 60% of consumers are concerned about their data being used to train AI, according to a survey of 10,000 frequent internet users by Usercentrics. Consumers support innovation but also value transparency and control. Almost 50% accept cookies less often than a year ago, while over 40% are taking more care to read consent agreements.
Stord, the commerce-focused CX suite has acquired Penny Black, a platform that specializes in post-purchase personalization. Penny Black helps brands provide product recommendations, coupon codes, and gift messages based on an individual buyer’s data and purchase history. The personalized inserts are delivered on-demand at packing stations allowing the creation of branded unboxing experiences.
A US federal judge granted tens of millions of Amazon users the right to sue as part of a nationwide class action. The suit alleges Alexa AI deceptively collected and recorded private conversations of users, which violates Washington state privacy law. This allows plaintiffs to sue as a group for larger sums.
Mastercard has unveiled Mastercard Commerce Media, its new digital media network that can attribute conversion to in-store and online purchases. The network features a 25,000-advertiser base and reach to 500 million enrolled customers. A “growing collaboration” with WPP allows connection to traditional media.