The UK Data (Use and Access) Act’s new 164B framework makes it mandatory for data controllers, including in marketing technology, ad tech and e-commerce, to track and report their complaint volume to the Information Commissioner’s Office (ICO) or risk being in violation of UK data protection law.
Olivia, a third-party AI chatbot McDonald’s – and many other companies use to pre-screen, schedule, and communicate with potential employees was found in McDonalds’ case to have a security hole that exposed ~64 million chat logs of sensitive data. The breach was discovered by two researchers who randomly typed in “123456” as a password and found they had access to many years’ worth of applicant data. Olivia’s parent company, Paradox.ai which has had previous complaints about sloppiness in the system, said they fixed this.
Sites presenting material considered obscene or harmful to young people will have to show proof of being over 18 via a commercial photo ID or business transaction such as a mortgage payment or paycheck. Opponents are concerned that determining appropriateness of content is very subjective and a process was not clearly laid out.
Media mix models (MMM), originally developed in the 1960’s, have undergone a resurgence as new technologies make them easier to execute and click-based attribution becomes less credible. But evaluating MMM brings its own challenges. Australia-based Mutinex offers a vendor-neutral Open Source MMM Validation Framework which is now available for free to North American marketers and agencies.