This is thought to include personal addresses, tax ID numbers and license plates.
They join countries including Italy and Germany that have blocked use of DeepSeek due to concern about private data being shared with China.
Amplitude, the product analytics platform, has acquired a voice of customer (VoC) startup, Kraftful. Amplitude seeks to boost customer engagement and retention by analyzing interactions with products in real-time. A VoC component like Kraftful will add AI-derived insights from sources like support tickets, app reviews, customer calls and social media.
Media mix models (MMM), originally developed in the 1960’s, have undergone a resurgence as new technologies make them easier to execute and click-based attribution becomes less credible. But evaluating MMM brings its own challenges. Australia-based Mutinex offers a vendor-neutral Open Source MMM Validation Framework which is now available for free to North American marketers and agencies.