Sounding positively euphoric, the US government announced a partnership with Google, OpenAI, Amazon, Anthropic, and Apple to share citizen health data en masse to create a comprehensive digital health ecosystem.
Certain we’ll love its efficiency, ease of use and transparency; they have no apparent concern about our health data privacy – but that’s often the case.
Advertisers that haven’t switched to using Google Consent Mode v2 on their website have been receiving a warning from Google saying they are not in compliance with the EU’s user consent policy. This impacts ad targeting and conversions, so it’s important to tune in and transition appropriately.
The Minnesota Consumer Data Privacy Act has just been enacted and will strengthen citizen rights with strong controls and provisions. This includes that any data that reveals individual details is classified as personal data, and that Minnesotans have rights to know about data held, request deletion and can opt out of data profiling and selling.
Tools to help brands measure and optimize their AI search results are now too common to mention. But it’s still unusual for a CDP vendor to provide one. So let’s note that CDP Zeta Global is adding a Generative Engine Optimization solution to its AI Marketing Cloud.