The Minnesota Consumer Data Privacy Act has just been enacted and will strengthen citizen rights with strong controls and provisions. This includes that any data that reveals individual details is classified as personal data, and that Minnesotans have rights to know about data held, request deletion and can opt out of data profiling and selling.
Sounding positively euphoric, the US government announced a partnership with Google, OpenAI, Amazon, Anthropic, and Apple to share citizen health data en masse to create a comprehensive digital health ecosystem. Certain we’ll love its efficiency, ease of use and transparency; they have no apparent concern about our health data privacy – but that’s often the case.
No more faking being of age if Google has its way. Soon it expects to be able to edit you out of the age-identification process and instead rely on its AI models to determine whether you’re of age to use their products and services. If you think they’re wrong in age estimation, you’ll be able to try to prove differently. There are concerns about this being overzealous data profiling – with questions about what data will be used, will the company gain consent first, and how long will data be... Read More >
Tools to help brands measure and optimize their AI search results are now too common to mention. But it’s still unusual for a CDP vendor to provide one. So let’s note that CDP Zeta Global is adding a Generative Engine Optimization solution to its AI Marketing Cloud.