SE Ranking spent more than a decade building its suite of search engine optimization tools, only to have gen AI search raise a new set of challenges. Aiming to accelerate delivery of new solutions, the company just bought social media management platform Planable. While Planable doesn’t measure gen AI search results, it does help companies create social media posts that support gen AI search success.

Adtelligent also has a new “all-in-one” system, in its case for retail media. Retailers gain control over ad inventory, monetization and shopper experience, delivering ads across all digital and physical touchpoints. The system includes a built-in CDP, server for on-site, off-site, and in-store ads, and attribution.

Tools to help brands measure and optimize their AI search results are now too common to mention. But it’s still unusual for a CDP vendor to provide one. So let’s note that CDP Zeta Global is adding a Generative Engine Optimization solution to its AI Marketing Cloud.