Adtelligent also has a new “all-in-one” system, in its case for retail media. Retailers gain control over ad inventory, monetization and shopper experience, delivering ads across all digital and physical touchpoints. The system includes a built-in CDP, server for on-site, off-site, and in-store ads, and attribution.
If I had a nickel for every “first-of-its-kind fully agentic AI marketing platform”, I’d have, well, a lot of nickels. Adtech vendor Mobiquity just launched its version of the breed, CMOne, which combines AI content creation, social media publishing, advertising campaigns, and a performance dashboard. Although Mobiquity says the tool lets users manage “every component of their marketing strategy,” it seems to have a few gaps including a CDP and email.
Big tech vendors including Amazon argue loudly and often that they have a right to freely scrape data from publicly-available web pages. So let’s raise an eyebrow at news that Amazon has blocked AI agents from Google, OpenAI, Perplexity, and others from scanning its own site. The goal, of course, is to ensure that shoppers visit Amazon rather than reading AI search results.
It barely feels like news when industry giants add AI features, since that’s what they’re expected to do. But lots of people use their products, so their announcements are probably of higher interest than most. With that in mind, let’s note that Adobe has just announced general availability of agents for audience creation, journey orchestration, experimentation, journey insights, website optimization and agent support.