TakeUp isn’t a CDP: it’s a rate optimization system for independent bed & breakfasts, boutique hotels and glamping retreats. But there’s a good chance it’s managing customer data as the basis for its decisions, even though it reads that data from the client’s property management system. The company just raised an $11 million Series A.
Healthcare is a growing industry for CDP deployments. Ours Privacy, a year-old CDP specializing in healthcare, has expanded its features to include an integrated consent management platform. The company announced a seed funding round although it didn’t share the amount.
SE Ranking spent more than a decade building its suite of search engine optimization tools, only to have gen AI search raise a new set of challenges. Aiming to accelerate delivery of new solutions, the company just bought social media management platform Planable. While Planable doesn’t measure gen AI search results, it does help companies create social media posts that support gen AI search success.
CDP Zeta Global has unveiled Athena, a “superintelligent” voice-activated interface that delivers instant answers, smarter decisions, and agentic actions throughout the Zeta platform. It activates a suite of agentic apps that can adapt to each user’s specific goals and styles. Early access will begin later this year, with a suite of agentic apps to follow in the first half of next year.