If AI is the new Gold Rush, then supporting tech vendors are the merchants who get rich selling shovels to the prospectors. None is more foundational than Google Cloud, who have just expanded their Data Cloud with new data engineering agents, tools to integrate with external agents, and improvements to their data platforms. Most notably, they’ve announced a new Spanner columnar database engine for high-speed real-time queries, addressing one of the biggest weaknesses in cloud-stored data.

Tools to help brands measure and optimize their AI search results are now too common to mention. But it’s still unusual for a CDP vendor to provide one. So let’s note that CDP Zeta Global is adding a Generative Engine Optimization solution to its AI Marketing Cloud.