Treasure Data has announced a new pricing model that removes compute costs from the equation. Fees will now be based on number of customer profiles and behavioral events such as website visits and email activities. The new approach allows companies to reduce cloud data warehouse compute costs by shifting some data and processing to the CDP while still accessing cloud data warehouse files directly when appropriate.
“Hidden buyers” is a polite term for people, such as IT, finance, and legal staff, who don’t use a system but are still involved in the selection process. Business users would often offer a more colorful description when those people slow the purchase process or disagree about which vendor to select. This LinkedIn study for Edelman confirms what those business users suspect: hidden buyers care less about reliability and technical details of a system than vendor vision, insights, and attractive marketing.
It won’t be long before we lose track of all the companies helping marketers to manage how their company appears in AI search results. But for now it’s still interesting enough to report that Profound, whose AI agents monitor results, generate content, and runs campaigns, has just raised a $35 million Series B. The company has reached more than 500 customers since launching less than one year ago.
It barely feels like news when industry giants add AI features, since that’s what they’re expected to do. But lots of people use their products, so their announcements are probably of higher interest than most. With that in mind, let’s note that Adobe has just announced general availability of agents for audience creation, journey orchestration, experimentation, journey insights, website optimization and agent support.