Customer management platform (and CDP) Klaviyo has purchased Gatsby, which captures email and SMS identifiers by auto-responding to social media interactions. The system also tracks user generated content on Instagram and TikTok. Price was not announced; Gatsby had 32 employees (per LinkedIn) and $3.85 million in funding (per Tracxn).
We’ve had an unusual amount of Out-of-Home ad news this week. Continuing the fun, let’s report that programmatic digital out-of-home and video advertising platform AdOmni has added self-service DOOH campaigns. Small and mid-size advertisers can set up a campaign in five minutes, pay by credit card, and pick from over 1,600 audience segments.
“AI marketing suite” Bluefish announced a $20 million Series A, bringing total funding to $24 million. Bluefish earns the “marketing suite” label by going beyond AI search result tracking to also push training data to large language models, build custom AI agents to interact with consumers in AI media, and run paid AI marketing campaigns.
The economy may be sputtering (or not), but funds are flowing more freely for martech and adtech acquisitions. Video platform Vimeo has just agreed to be acquired for $1.38 billion in cash. The buyer is Bending Spoons, a Milan-based mobile app developer.