It’s nearly one year to the day since retail analytics vendor Circana announced it was buying NCSolutions and Nielsen’s Marketing Mix Modeling business. The NCS deal closed this past June and the Nielsen MMM acquisition was completed yesterday. Circana was formed in 2022 from the merger of The NPD Group and IRI; the company adopted the Circana name in 2023.
Ninety-five percent of AI projects fail, shouted headlines about this MIT report. But the story is more subtle: embedded or task-specific enterprise AI projects reported a 5% pilot-to-production rate but 83% of projects using generic LLM chatbots were a success. It seems that AI tools users choose for themselves are great for personal productivity, but larger projects flounder on the lack of persistence and contextual awareness.
We’ve had an unusual amount of Out-of-Home ad news this week. Continuing the fun, let’s report that programmatic digital out-of-home and video advertising platform AdOmni has added self-service DOOH campaigns. Small and mid-size advertisers can set up a campaign in five minutes, pay by credit card, and pick from over 1,600 audience segments.
The economy may be sputtering (or not), but funds are flowing more freely for martech and adtech acquisitions. Video platform Vimeo has just agreed to be acquired for $1.38 billion in cash. The buyer is Bending Spoons, a Milan-based mobile app developer.