We’ve had an unusual amount of Out-of-Home ad news this week. Continuing the fun, let’s report that programmatic digital out-of-home and video advertising platform AdOmni has added self-service DOOH campaigns. Small and mid-size advertisers can set up a campaign in five minutes, pay by credit card, and pick from over 1,600 audience segments.
It’s nearly one year to the day since retail analytics vendor Circana announced it was buying NCSolutions and Nielsen’s Marketing Mix Modeling business. The NCS deal closed this past June and the Nielsen MMM acquisition was completed yesterday. Circana was formed in 2022 from the merger of The NPD Group and IRI; the company adopted the Circana name in 2023.
Customer management platform (and CDP) Klaviyo has purchased Gatsby, which captures email and SMS identifiers by auto-responding to social media interactions. The system also tracks user generated content on Instagram and TikTok. Price was not announced; Gatsby had 32 employees (per LinkedIn) and $3.85 million in funding (per Tracxn).
BetterUp and Stanford Social Media Lab define workslop as “AI-generated content that looks good, but lacks substance.” Their survey of 1,150 full-time desk workers in the U.S. finds that 40% received workslop in the last month, costing $186 per month per employee. For a 10,000-person company, that’s $9 million annually.