It’s no longer news when a platform applies AI to behavioral data to select the best message for individual customers. But Wunderkind’s new AI Experiences throws identity resolution into the mix, which is more special. Their proprietary identity graph makes more data available about individuals and enables targeted messages across multiple channels.
Media mix models (MMM), originally developed in the 1960’s, have undergone a resurgence as new technologies make them easier to execute and click-based attribution becomes less credible. But evaluating MMM brings its own challenges. Australia-based Mutinex offers a vendor-neutral Open Source MMM Validation Framework which is now available for free to North American marketers and agencies.