It’s nearly three decades since Salesforce.com disrupted the CRM market by selling software-as-a-service. A new crop of CRM developers hope that AI will give them a similar opportunity (although Salesforce is working hard be the AI CRM leader). Attio just announced a $52 million Series B for its “AI-native CRM”. On the same day, Aurasell released “the first AI-native CRM platform”.
One sure way to increase hostility to AI is to use it without telling people. YouTube has been doing just that in a particularly insidious fashion: applying automated “improvements” to creator videos without informing either the creators or their audiences. Of course, YouTube positions the “experiment” as a way to improve user experience.
Will all those AI-powered systems take away jobs? Data collected by Stanford University scholars shows a 13% decline in employment among early-career workers in the most AI-exposed jobs. Of course, we live in a post-truth era, so data doesn’t carry as much weight as it once did.
Snowflake-oriented CDP Simon Data was warehouse-centric before “composable CDP” became a thing. They’ve now continued at the cutting edge of the industry by renaming themselves Simon AI and adding a slew of AI features for personalization and agent-based workflows.