Next we have the trend of vendors showing clients how their brand appears in AI search results. The latest to join that party is LLM Scout, which offers weekly updates with trend analysis, competitive benchmarking, source transparency, and customizable prompts. It reports on ChatGPT, Claude, Perplexity, and Google AI Overviews.
We’re all about trends today, Dear Reader. First is the trend for CDPs to appear in cloud vendor marketplaces. Meiro has just landed in the Google Cloud Marketplace, meaning customers can manage their Meiro instance in their own Google Cloud space rather than relying on Meiro’s SaaS hosting.
Finally, there’s the trend of using AI agents to create end-to-end marketing campaigns. MarkApp, which offers a contextual ad marketplace for CTV, mobile and web, has launched a collection of five AI agents for campaign building, brand-safe placements, real-time optimization, creative testing, and insights. Apparently each of these is activated by a human, so the process isn’t fully automated…yet.
The economy may be sputtering (or not), but funds are flowing more freely for martech and adtech acquisitions. Video platform Vimeo has just agreed to be acquired for $1.38 billion in cash. The buyer is Bending Spoons, a Milan-based mobile app developer.