Finally, there’s the trend of using AI agents to create end-to-end marketing campaigns. MarkApp, which offers a contextual ad marketplace for CTV, mobile and web, has launched a collection of five AI agents for campaign building, brand-safe placements, real-time optimization, creative testing, and insights. Apparently each of these is activated by a human, so the process isn’t fully automated…yet.

ChatGPT is hoping to grab another slice of your attention with Pulse, a now-in-limited-preview feature that will proactively deliver daily updates on information it thinks you’ll find useful. The new service is positioned as a personal assistant that will select contents “based on your chats, feedback, and connected apps like your calendar.” Forget about privacy; the real question is whether this becomes a news source that gives ChatGPT the ability to shape your opinions.