Things are picking up on the acquisition front. Marketing performance measurement vendor Uptempo has purchased marketing mix modeling provider OptiMine. Price was not announced; LinkedIn says that OptiMine has 29 employees and Uptempo has 282.
Berlin-based Zeotap is one of the few CDPs that also provide clients with third-party audience data. Or they were: Zeotap has sold its data business to Berlin-based Roqad, which calls itself “Europe’s largest trusted identity aggregator and data onboarding partner.” Roqad also gains Zeotap’s integrations with Amazon DSP, The Trade Desk, Adform, and other platforms.
We’re all about trends today, Dear Reader. First is the trend for CDPs to appear in cloud vendor marketplaces. Meiro has just landed in the Google Cloud Marketplace, meaning customers can manage their Meiro instance in their own Google Cloud space rather than relying on Meiro’s SaaS hosting.
ChatGPT is hoping to grab another slice of your attention with Pulse, a now-in-limited-preview feature that will proactively deliver daily updates on information it thinks you’ll find useful. The new service is positioned as a personal assistant that will select contents “based on your chats, feedback, and connected apps like your calendar.” Forget about privacy; the real question is whether this becomes a news source that gives ChatGPT the ability to shape your opinions.