Mind if Anthropic changes the rules on how its AI tool Claude uses your data? Well, not up for discussion: the new plan is for your conversation to train its AI and for Anthropic to keep your data for up to five years. You do have the option to opt-out by September 28.
Google had a bad fall kick off, tackled with a €325 million ($379 million) fine from France's CNIL for not obtaining user consent for tracking. (Clothing retailer Shein was fined €150 million [$175 million] in the same ruling.) Plus, Google must pay $425 million for collecting user data after customers disabled a tracking feature. On the bright side for Google, it evaded $31 billion in damages plaintiffs wanted.
The EU and Brazil are establishing data adequacy protocols to strengthen economic ties and facilitate data transfers. This is one of the broadest agreements offered by the EU and recognizes Brazil’s strict privacy protection in keeping with GDPR. In the EU, the decision will require approval from EU member states.
One of the normal stages in the maturation of a new technology is appearance of industry-specific applications. AI agent-powered end-to-end marketing campaigns have reached that stage remarkably quickly. Case in point: Birdeye has released an agentic marketing platform for its base of multi-location brand marketers.