It barely feels like news when industry giants add AI features, since that’s what they’re expected to do. But lots of people use their products, so their announcements are probably of higher interest than most. With that in mind, let’s note that Adobe has just announced general availability of agents for audience creation, journey orchestration, experimentation, journey insights, website optimization and agent support.
SurveyMonkey is also used by millions. They’ve just added a new AI suite to help users ask better questions and analyze survey results. They’ve also announced a beta version of a tool to categorize open-ended text responses.
ServiceNow counts its clients in the thousands, not millions. But it’s used by most big enterprises so its products impact many people. Their latest release includes tools for faster multi-agent AI development, AI security, and autonomous AI workflows.
One of the normal stages in the maturation of a new technology is appearance of industry-specific applications. AI agent-powered end-to-end marketing campaigns have reached that stage remarkably quickly. Case in point: Birdeye has released an agentic marketing platform for its base of multi-location brand marketers.