Netflix and Amazon compete for the same ad budgets, but that hasn’t stopped Netflix from making its ad inventory available through the Amazon DSP. Netflix gets more revenue; Amazon gets more inventory; advertisers get better targeting by leveraging Amazon data. Everybody wins unless you’re an Amazon competitor.
BrightEdge reports that, despite huge growth, AI search engines still provide less than 1% of website referral traffic. You might think that’s a reason to ignore your ranking in AI search engines, but BrightEdge argues those rankings are still important because the main role of AI search is discovery, not referrals. Seems like a testable hypothesis. What we know for certain is that over-all traffic has dropped as users switch from traffic-generating traditional search to traffic-stifling AI search engines.
You knew Anthropic’s $1.5 billion settlement of copyright infringement claims came too easily, right? Sure enough, the judge in the case found the details were too vague to accept the deal as proposed. This will likely drag on for a long time; we’ll let you know if a final settlement actually is reached.
A former head of WhatsApp security filed suit against Meta, saying executives including Mark Zuckerberg, ignored and then retaliated against him for raising cybersecurity alarms about user data.
This comes as two current and two former Meta employees told the US Congress the company may have suppressed findings about Instagram damaging teen girls’ mental health.