Snowflake-oriented CDP Simon Data was warehouse-centric before “composable CDP” became a thing. They’ve now continued at the cutting edge of the industry by renaming themselves Simon AI and adding a slew of AI features for personalization and agent-based workflows.
Nothing says “cutting edge” right now as much letting agents buy things on behalf of customers. Google just announced a new specification to support this, in collaboration with 60 industry partners including merchants and financial institutions. In a less savory illustration of market power, they also just set a default value of $220 per visit for Return on Ad Spend and automated ad spend optimization, regardless of an advertiser’s actual business results.
Data breaches are unfortunately so common that they rarely qualify as news. But when the FBI singles out one product as particularly at risk, it’s worth noting. Salesforce has just achieved that sad distinction due to a flaw in Salesloft Drift that opened a pathway to Salesforce data.
BrightEdge reports that, despite huge growth, AI search engines still provide less than 1% of website referral traffic. You might think that’s a reason to ignore your ranking in AI search engines, but BrightEdge argues those rankings are still important because the main role of AI search is discovery, not referrals. Seems like a testable hypothesis. What we know for certain is that over-all traffic has dropped as users switch from traffic-generating traditional search to traffic-stifling AI search engines.