Let’s look today at some of the more innovative applications of AI in martech. We’ll start with an alliance between digital experience platform Viafoura and audience engagement reporter Futuri. Their combined system monitors more than 250,000 web sources to find trends, understand what audiences care about, and generate content that audiences will find appealing.
Markup AI (formerly Acrolinx) checks that content meets brand standards and can re-write it if necessary. This addresses a key roadblock to deploying AI-created content at scale. They just launched with $27.5 million in new financing.
Later also helps companies to maintain brand standards. It’s has just launched Brand Suitability Insights, which assesses creators for both content fit and likely return on investment. The new feature is part of Later’s integrated platform to manage everything from creator discovery to content scheduling to ROI measurement.
Snowflake-oriented CDP Simon Data was warehouse-centric before “composable CDP” became a thing. They’ve now continued at the cutting edge of the industry by renaming themselves Simon AI and adding a slew of AI features for personalization and agent-based workflows.