Captify Technologies captures results of conventional search interactions – up to one billion per day, in fact. They use this behavior to build programmatic ad audiences without tracking consumer identities. It’s an appealing enough capability that Captify was just purchased by ad tech vendor Verve.

Let’s look today at some of the more innovative applications of AI in martech. We’ll start with an alliance between digital experience platform Viafoura and audience engagement reporter Futuri. Their combined system monitors more than 250,000 web sources to find trends, understand what audiences care about, and generate content that audiences will find appealing.

Tools to help brands measure and optimize their AI search results are now too common to mention. But it’s still unusual for a CDP vendor to provide one. So let’s note that CDP Zeta Global is adding a Generative Engine Optimization solution to its AI Marketing Cloud.