Google continues to expand use of its Gemini AI agent within the Chrome browser. Starting now, Mac and Windows desktop users will be able to ask Gemini to analyze pages they are viewing. In a few months, AI agents will handle tasks such as ordering groceries or booking a haircut.
Amazon would prefer that you buy everything through them, but if you insist on using another merchant, they’re still willing to handle the shipping and fulfillment. They’ve just made their Multi-Channel Fulfillment (MCF) service available to Walmart merchants and will soon add Shopify and Shein options. MCF clients place their inventory in Amazon-run warehouses, where Amazon will pick, pack, and shop customer orders.
Not sure you trust AI to work on your behalf? OpenAI researchers offered new reasons to worry, reporting that “AI scheming–pretending to be aligned while secretly pursuing some other agenda–is a significant risk that we’ve been studying” although it’s “not an imminent behavior in our currently deployed systems.” Note that the quote contains emdashes without surrounding spaces, hints that the study report may have been written by an AI with good reason to downplay its true scheming abilities. Just saying.
Tools to help brands measure and optimize their AI search results are now too common to mention. But it’s still unusual for a CDP vendor to provide one. So let’s note that CDP Zeta Global is adding a Generative Engine Optimization solution to its AI Marketing Cloud.