Media mix models (MMM), originally developed in the 1960’s, have undergone a resurgence as new technologies make them easier to execute and click-based attribution becomes less credible. But evaluating MMM brings its own challenges. Australia-based Mutinex offers a vendor-neutral Open Source MMM Validation Framework which is now available for free to North American marketers and agencies.
Dr. Doolittle could talk to the animals, but how about the animal crackers? Now consumers can, so long as the cracker box has a QR code connected to Digital Link’s AI-powered product assistant. “This is not a gimmick,” says Digital Link CEO Paula Rivero.
Most marketers are (probably) less interested in talking to cracker boxes than the consumers who buy them. But real consumers can be tough to reach. Market Logic Software is solving the problem by converting consumer profiles into chatbots that will answer marketers’ questions through real-time, natural language interactions.
Amazon would prefer that you buy everything through them, but if you insist on using another merchant, they’re still willing to handle the shipping and fulfillment. They’ve just made their Multi-Channel Fulfillment (MCF) service available to Walmart merchants and will soon add Shopify and Shein options. MCF clients place their inventory in Amazon-run warehouses, where Amazon will pick, pack, and shop customer orders.