LinkedIn doubts you’ll mind them using your data to train AI, so the company went ahead and just changed its privacy policy to do it by default. Really thoughtful, and does save you a second or two clicking yes or no.
If you do happen to mind (as I do), deadline’s Nov. 3 to opt out.
Of course, there’s an endless swarm of AI product announcements. Among familiar names, Pega has launched the “industry’s first agentic enterprise transformation platform”; Klaviyo has added Marketing and Customer Agents to its “AI-first B2C CRM”; and Invoca has a new AI solution to connect TV and video ads to revenue. Less-familiar Easify offers what it calls the “first all-in-one AI-powered marketing platform”, which is actually limited to outbound messages. Perhaps most novel, Novi attaches verified trust signals such as badges, certifications and endorsements to ecommerce products, raising their visibility with... Read More >
Banks, insurers, and other financial institutions in the EU want to keep Big Tech, including Amazon, Apple, Google, and Meta, from accessing its data on consumers and their buying patterns. Surprisingly, the financials may get their way. This comes as the Financial Data Access Regulation (FiDA) moves toward finalization, expected later this year with implementation planned for 2027.
Mastercard has unveiled Mastercard Commerce Media, its new digital media network that can attribute conversion to in-store and online purchases. The network features a 25,000-advertiser base and reach to 500 million enrolled customers. A “growing collaboration” with WPP allows connection to traditional media.