CDP Zeta Global has just agreed to acquire Marigold, planning to complement its Retain use cases with Acquire and Grow use cases. Marigold includes various martech businesses serving more than 100 enterprise brands globally. Price is up to $325 million.
Customer engagement platform Braze has announced BrazeAI Decisioning Studio, which uses reinforcement learning to experiment and adapt based on consumer behavior. This allows optimization of the most important KPIs. They also announced Agent Console (beta), which will allow users to create and deploy AI agents throughout the platform.
OpenAI’s new Sora app creates videos entirely via AI. Most people consider this idea questionable or flat-out terrible. Meta introduced a similar AI slop feed last week, which was widely detested.
Let’s catch up today on news that went unmentioned while we obsessed about TikTok, Google, Microsoft, and the rest. First, some CX acquisitions: Stockholm-based experience analytics vendor Netigate bought Netherlands-based digital feedback collector Mopinion while Colorado-based survey platform Alchemer bought San Diego-based review and comment collector Chatmeter. We also have “AI-native operating system for advertising” Veylan buying media sales platform Advisr and, far from least, investment firm Thoma Bravo spending $1.4 billion to buy SaaS pricing and sales solution PROS Holdings, Inc.