California passed the groundbreaking Transparency in Frontier Artificial Intelligence Act. The bill, which faced stiff industry opposition and which Governor Newsom initially declined to sign, is now one of the strongest AI laws in the country. It obligates big AI companies to be transparent about their safety protocols, to protect the rights of whistleblower employees, and to advise the public on risks posed by their technology.
More than 80 media outlets in Spain have sued Meta for violating GDPR rules with its consumer ad targeting. The suit, which seeks €551 million ($647 million) in compensation, alleges Meta created unfair competition by using personalized ads without consent.
A Global Witness investigation found TikTok’s search algorithm continues to suggest sexually explicit search terms to children. This had been reported to TikTok earlier this year and the company said it planned to resolve the matter, but has not. Now TikTok is in violation of the UK Online Safety Act (OSA), which came into effect late July.
American Express is the latest company to make its customer data available in a retail media network. Amex Ads provides contextual targeting based on extensive first-party data, as well as ad measurement for online and offline sales. The program is currently available on AmexTravel.com and will expand to other platforms in the future.