Podcasts continue to grow as a business. Latest proof is that SiriusXM has just purchased podcast platform Stitcher, which creates, inserts ads, and distributes podcasts, from E.W. Scripps in a deal valued up to $325 million. SiriusXM bought podcast platform Simplcast month last and audio ad company AdsWizz in 2018.
Acquia has consolidated its recent acquisitions into Drupal Cloud for Web content management and a Marketing Cloud that includes the former AgilOne CDP and Mautic marketing automation. The two clouds are positioned as part of a larger Open Digital Experience Platform. The Marketing Cloud also includes Acquia’s Lift personalization and Maestro campaign governance tools. Actual integration doesn’t yet include shared customer profiles although that’s planned for some time next year.
Maybe you’re skeptical about digital transformation. This Harvard Business Review Analytical Services study found it’s working well in Asia-Pacific: 40% of respondents said it’s helping them bring new applications to market more quickly, compared with 23% across other regions. The study says stronger corporate cultures in APAC are the big difference.
Customer intelligence platform Acxiom will collaborate with ActionIQ to deliver enhanced customer insights. ActionIQ’s CDP will integrate with Acxiom’s demographic, household, behavioral and preference data and with Acxiom’s RealID identity resolution solution. Acxiom experts will work with clients to customize and streamline ActionIQ.