CDP Mediarithmics Raises €8 Million to Expand in UK
Paris-based mediarithmics, a rare hybrid of CDP and DMP, has raised €8 million ($9.1 million), to expand in the UK market. The round brings total funding to €12 million.
Paris-based mediarithmics, a rare hybrid of CDP and DMP, has raised €8 million ($9.1 million), to expand in the UK market. The round brings total funding to €12 million.
Data aggregator Neustar will provide identity resolution and data enrichment to CDP Quaero. The deal illustrates how third party data enables companies to find matches and make updates they could not discover with their own data alone.
Industry news is pretty sparse these days but we can always whale on Facebook. Here’s a NYU Stern study that find their content moderation efforts are “grossly inadequate”. That would usually come from our Department of the Obvious but Senior Intern Jamie is out protesting with our blessing.
T-Mobile will allow advertisers to target more than 20,000 screens in 11,000 store locations. That’s a lot of screens, but how much foot traffic does the average T-Mobile store get? It’s also linking up with streaming media company Plex as a CTV partner.