The latest phase in pandemic marketing is announcing how you help companies reopen. Cloud-based workforce management vendor Workday is on top of the trend with a new integration with Salesforce’s Work.com office safety suite. Workday also announced integration with Microsoft Teams and availability on the Microsoft Azure cloud.
All funding news today, Dear Reader. Top item is a $50 million Series D for AI-powered retail personalization vendor Bluecore, bringing its total raise to $113 million. Unlike BlueConic, BlueVenn, and Blueshift, Bluecore is not a CDP. They do have a rare pricing model based entirely on shared customer success.
And an acquisition: partner management platform Partnerize has purchased brand safety platform BrandVerity. The deal will make it easier for Partnerize clients to ensure the affiliates are complying with rules for how brands can be presented. Did you notice that everything’s a platform these days?
Customer intelligence platform Acxiom will collaborate with ActionIQ to deliver enhanced customer insights. ActionIQ’s CDP will integrate with Acxiom’s demographic, household, behavioral and preference data and with Acxiom’s RealID identity resolution solution. Acxiom experts will work with clients to customize and streamline ActionIQ.