Sales and marketing results improved at 94% of companies that increased their data quality investment and fell at 74% of those that didn’t, according to this Dun & Bradstreet study. Quality had its greatest impact on basics including sales prospecting and closing, insights, and campaign execution, and the least on advanced goals including personalization, online/offline alignment, and Account Based Marketing. Bear that in mind when you’re justifying your next quality investment.

Finally, CDP Audiens announced an $8 million strategic investment from South Korea’s NHN Corp. In addition to cash, Audiens will gain access to data from NHN’s game, payment, IT and advertising businesses.

Amazon would prefer that you buy everything through them, but if you insist on using another merchant, they’re still willing to handle the shipping and fulfillment. They’ve just made their Multi-Channel Fulfillment (MCF) service available to Walmart merchants and will soon add Shopify and Shein options. MCF clients place their inventory in Amazon-run warehouses, where Amazon will pick, pack, and shop customer orders.