Next we have research from Asana showing that much office time is non-productive. They found 60% of time is spent on coordination, such as communications, searching for information, and managing priorities, compared with just 26% on skilled tasks. Taking the obvious up a notch, people say that most meetings are unnecessary and they spent a lot of time reading email.
Mastercard is buying SessionM, which combines a CDP with a loyalty system. It extends Mastercard’s growing suite of data-driven marketing services for retailers and other brands. The deal joins Treasure Data/Arm, Lattice Engines/Dun & Bradstreet, Mintigo/Anaplan, Radius Intelligence/Kabbage, and Allsight/Informatica as examples of a CDP purchased by a company outside the usual set of martech suppliers.
And you know those sophisticated marketing technologies you’ve been struggling to deploy, including cross-device campaigns, chatbot access to shopping behavior and customer service interactions, and social media ads based on visits to other sites? Accenture Interactive found consumers consider them four of the five creepiest things you can do. The only thing that’s creepier is receiving an ad for something you only talked about near a voice assistant.
Just over half of consumers (54%) like to receive personalized messages because they show the consumers are known to the brand, plus they can be time savers. The rest (46%) find it at best unimportant, at worst creepy. Relevance far outstrips personalization when it comes to driving email opens (54% vs. 19%). Takeaway: treat each customer the way they prefer.