E-commerce tech giant Shopify has dropped a cool $450 million for 6 River Systems, which provides warehouse fulfillment systems. The acquisition will support Shopify Fulfillment Network, which was launched in June to help sellers compete with Amazon’s fulfillment juggernaut. Yes, I said juggernaut.
Adobe has announced Customer Journey Analytics and Cross-Device Analytics within Adobe Analytics. The former shows data from multiple sources; the latter shows data from related devices. Both can combine data in Adobe Analytics with data and device graphs in the (separate) Adobe Experience Platform. Release dates were not mentioned.
What’s that, you worry that centralized data accumulation can lead to massive leaks people who ignore consent? But surely anyone working with so much sensitive data would never do anything really dumb, like leaving 419 million phone numbers linked to Facebook accounts on an insecure server. Oh wait: Facebook just did.
Amperity has launched Lakehouse CDP, which delivers CDP functions within “lakehouse” data stores including Snowflake and Databricks. Amperity tools for data modeling, data quality, identity resolution, generative AI, segmentation, and performance measurement will send all results to a company’s own lakehouse rather than a separate Amperity-managed database. Modules can be used independently but the real benefit here is that Amperity is one of the few “composable” CDP vendors who offer a complete set of pre-integrated CDP functions.