Leadspace Adds Better Analytics and CRM Integrations
Looking for more practical news? Leadspace announced details of its latest release, which includes improved analytics and integration with Salesforce, Pardot, and its ReachForce acquisition.
Looking for more practical news? Leadspace announced details of its latest release, which includes improved analytics and integration with Salesforce, Pardot, and its ReachForce acquisition.
Syncsort has purchased Pitney Bowes’ software solutions business, a collection of tools for customer analytics, data quality, personalization, interaction management, geocoding, and more. It illustrates the interest that general data management vendors are showing in customer data. Price was $700 million.
Finally, we’re told that a majority of robocall blocker apps have been found to share personal data without user permission. How much you care depends on your attitude towards privacy but it’s surely bad news in terms of general trust levels. Can I go home now?
Just over half of consumers (54%) like to receive personalized messages because they show the consumers are known to the brand, plus they can be time savers. The rest (46%) find it at best unimportant, at worst creepy. Relevance far outstrips personalization when it comes to driving email opens (54% vs. 19%). Takeaway: treat each customer the way they prefer.