We reported last week on an Oracle survey that found CDPs were ecommerce companies’ the top investment priority, news that’s delightful if unlikely to be correct. This survey from ActionIQ and Ascendant Network found 20% of companies have a CDP, compared with 82% having CRM, 57% having a data lake or warehouse, and 54% having a DMP. Much more realistic. Worth reading for details on what data companies use, how long they keep it, how well they coordinate across channels.

Apple gathers plenty of consumer data but is more stingy about sharing it. They’re extending their privacy story with an iPhone option that hides users’ email addresses from app developers. You have to sign in using your Apple ID but Apple promises they won’t use that to profile users or track activity in apps. Cynics will note that Apple can do this because its business doesn’t depend on monetizing customer data. Maybe that’s the point.

Tealium has launched a suite of solutions aimed at powering AI models with rich, filtered and consented data. Tealium for AI uses existing Tealium features to support AI applications with specialized integrations, partnerships, configurations, and attributes.