Upland Software sells seven “enterprise solution suites” ranging from customer experience management and sales enablement to secure document services and professional services automation. They’ve just spent $35 million to buy PostUp, an email automation system that will add $11 million in annual revenue. That’s a much lower price-to-revenue ratio than usual these days.
We rarely write about systems for small business marketing, Dear Reader, because you don’t seem very interested and there are so many players with so little impact. But it’s a slow news day so let’s note that DirectLync recently launched an all-in-one digital marketing platform that it promises will “shake up small business marketing” and save users over 14 hours a month in managing their data. Users get contact management, email marketing, social media management, Web CMS, and reporting and insights for as little as $20 per month.
Finally, a massive study from Mozilla on the health of the Internet. It reports growing focus on all our favorite worries – privacy, AI, and big tech – and adds Internet censorship and biometric abuse to the mix. Mozilla says the worrying is good because it may lead to improvements. Worth reading.
Customer intelligence platform Acxiom will collaborate with ActionIQ to deliver enhanced customer insights. ActionIQ’s CDP will integrate with Acxiom’s demographic, household, behavioral and preference data and with Acxiom’s RealID identity resolution solution. Acxiom experts will work with clients to customize and streamline ActionIQ.