Meanwhile, commerce platform Kibo Software is also broadening its scope, in their case by purchasing behavioral personalization vendor Certona. Kibo, which offers solutions for retailers and manufacturers, was itself bought by private equity firm Vista Equity Partners in 2015. Kibo made four acquisitions the following year but this is the first since then.
Attribution geeks, your day has come. We have three items on the topic. First: mobile attribution specialist AppsFlyer has added a suite of “people-based attribution” products which expand beyond mobile to “provide one holistic view of the customer journey across multiple touchpoints, connected devices, digital platforms, and media channels.”
Since we’re uncharacteristically cheery today, let’s ignore the hype and remember blockchain’s potential for privacy and ad fraud prevention. That makes it good news to find more than 290 blockchain-based marketing systems. NeverStopMarketing, which helps blockchain start-ups, has inevitably packaged the research in a logo-scape, which shows the most crowded categories are ad supply chain, ecommerce, and personal data management.
Customer intelligence platform Acxiom will collaborate with ActionIQ to deliver enhanced customer insights. ActionIQ’s CDP will integrate with Acxiom’s demographic, household, behavioral and preference data and with Acxiom’s RealID identity resolution solution. Acxiom experts will work with clients to customize and streamline ActionIQ.