In what would literally be a rounding error for Salesforce, PebblePost has raised a $25 million Series C. PebblePost continuously monitors visitor behaviors on client Web sites, uses its own data to link visitor devices to postal addresses, and sends behavior-based direct mail within a day or so. That’s pretty impressive, actually.
Here’s a fiendish little test, Dear Reader. I know you’ll read even trivial news about the likes of Salesforce and Adobe, but does that curiosity extend to serious-but-unflashy companies like Informatica? They’ve just announced a slew of enhancements to their master data management, cloud data integration, and data privacy products. It’s all directly relevant to customer data management, so you should be interested. Then again, it’s Informatica.
More bad news for Facebook: while consumers list Amazon, Apple, Google, and Microsoft in the top ten most ethical companies, Facebook doesn’t appear in the top twenty. This from brand research agency Morning Consult, in a report with much advice about businesses taking social and political positions. Mostly they suggest you don’t.
It’s deal-making time for generative AI model builders and publishers who can provide them with quality data. Germany publishing giant Axel Springer is trading access to its data for Microsoft adtech, AI, and Azure hosting solutions. Meanwhile, The Financial Times has struck a deal with OpenAI to license its content with attribution of summaries and quotes.