Other times the problem is making sure people are really who they claim to be. Ping Identity does that for corporate employees and partners as well as customers. They’ve just bought Elastic Beam, which helps block cyberattacks through API connections.
CDP mParticle has added an integration with Google Customer Match, making it easier to send mParticle audiences for Google to match against. mParticle already had similar integrations with Facebook, Twitter, Pinterest, and Snapchat. I’m not sure this qualifies as newsworthy but you do seem to like items that feature CDP vendors, Dear Reader.
In a surprising privacy victory – and let’s face it, any privacy victory is surprising – the U.S. Supreme Court ruled that law enforcement agencies need a warrant to obtain cell phone location history data from wireless carriers. But don’t get too excited: the ruling doesn’t address other surveillance issues such as real-time location tracking or video cameras in public places, or commercial use of location data.
CX management platform Sprinklr is introducing “digital twins.” Not your average chatbot, a Sprinklr digital twin is more like an AI-powered employee, able to plan actions, create workflows and make decisions, but at speed and at scale. They are said to be more easily trained than chatbots and can operate within brand policies and guardrails.