Adobe has expanded its attribution capabilities with Attribution IQ, an enhancement to Adobe Analytics that estimates the impact of campaigns in all channels on purchases. The offering includes ten different attribution models and lets users drill into results by customer segments, campaigns, and keywords.
Personalization vendor RichRelevance has launched its next generation of AI-based personalization tools. Key features include dynamic assembly of individual experiences, real-time performance tracking and continuous optimization. A helpful “Experience Browser” overlays the client’s Web site to display data, rules, and results for each decision in context. Marketers can set business rules to constrain the AI decisions and data scientists can draw on system data to define custom personalization strategies.
A survey from ASG, Wipro, and the U.S. Financial Information Management conference (FIMA) also reported that many (45%) of CDOs are more focused on compliance than business improvement. In their defense, many are struggling with inadequate technology: just one third had a data lineage tracking system and only half had a data inventory.
T-Mobile will allow advertisers to target more than 20,000 screens in 11,000 store locations. That’s a lot of screens, but how much foot traffic does the average T-Mobile store get? It’s also linking up with streaming media company Plex as a CTV partner.