CDP Fospha Adds $7.3 Million Funding
Everybody loves funding announcements! CDP vendor Fospha just raised $7.3 million.
Everybody loves funding announcements! CDP vendor Fospha just raised $7.3 million.
Many U.S. businesses are closed today so we’ll focus today on news from elsewhere. We’ll start with an announcement from UK (and U.S.)-based CDP vendor BlueVenn that they’ve added a range of data marketing services to help clients apply of BlueVenn technology. The services draw on the LEAP marketing agency that BlueVenn purchased in January.
And while we’re reporting on vendor acquisitions: personalization vendor Windsor Circle has been bought by OSG, which adds marketing messages to invoices, billing statements, and similar communications. Windsor Circle builds customer profiles using eCommerce data but no one has ever called them a CDP.
It’s deal-making time for generative AI model builders and publishers who can provide them with quality data. Germany publishing giant Axel Springer is trading access to its data for Microsoft adtech, AI, and Azure hosting solutions. Meanwhile, The Financial Times has struck a deal with OpenAI to license its content with attribution of summaries and quotes.