Marketing Evolution offers an advanced attribution methodology that uses individual-level data to recommend an optimal media mix. It’s complicated but worth exploring. They just raised $20.6 million, bring total investment to date to $24.6 million.
Assembling unified data for customer success management is a core use case for Customer Data Platforms. That’s why you should care that Bolstra has just raised $1.5 million for its B2B customer success platform. It’s the company’s second “seed” round, following a $1.5 million raise last February. Bolstra tracks customers through their lifecycles, recommends actions, and provides structured workflows for those actions. It builds a complete view of each customer but doesn’t share it as easily as a true CDP.
Analyzing data about customer location is quite different from publishing information about store locations. A study from Retail Systems Research finds untapped opportunity in customer location analytics, but also that retailers underestimate consumer privacy concerns. Lots of good insights.
Customer intelligence platform Acxiom will collaborate with ActionIQ to deliver enhanced customer insights. ActionIQ’s CDP will integrate with Acxiom’s demographic, household, behavioral and preference data and with Acxiom’s RealID identity resolution solution. Acxiom experts will work with clients to customize and streamline ActionIQ.