I thought this next item was also about computers replacing people, since it touts an AI-based startup that predictsWebsite conversion performance without bothering to actually launch the Website. But it turns out that WEVO achieves its miracle by posting images of page designs and asking people their opinion. How quaint.
Alterian is one of the grizzled old timers of the martech world, founded 20 years ago as a PC-based campaign management engine. They’re probably horrified to see that mentioned, since they’ve recently rebuilt their technology. But it’s relevant because the firm’s deep experience shows in the sophistication of its approach to customer management. They’ve just released “adaptive email”, which is superficially just run-of-the-mill open-time email rendering, but draws on real-time audience segmentation and integrated campaigns to make the updated messages highly relevant to recipients.
Not much, when you come right down to it. But marketing services agency Direct Services Inc. has nonetheless launched GDPRtoons, which illustrates key GDPR issues in ways they hope will amuse you. Hey, if that’s what it takes.
Customer intelligence platform Acxiom will collaborate with ActionIQ to deliver enhanced customer insights. ActionIQ’s CDP will integrate with Acxiom’s demographic, household, behavioral and preference data and with Acxiom’s RealID identity resolution solution. Acxiom experts will work with clients to customize and streamline ActionIQ.