B2B data and predictive analytics vendor Radius now gives clients unlimited, no-extra-charge use of its business company and contact data. Radius leverages a “network of record” built by compiling information from public, commercial, and client sources. Data is refreshed continuously so changes from any source are quickly reflected. Client-provided data is used only to verify information from other sources, so data unique to one client is not shared with others. Packages start around $50,000 per year depending on the services.

A survey by Salesforce.com also placed cloud migration at the top of IT managers’ priority list, while SaaS ranked seventh. The managers’ biggest pain points were internal: budget (43%), security (40%), and keeping skills up to date (33%). Organizational alignment ranked sixth (26%) and connected customer experience placed tenth (24%). The group has its hands full: 37% were integrating more than 25 systems and 73% were integrating more than ten. Bear that in mind next time you ask IT for help.

Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.