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Ad Audience Builder Viant to Acquire Adelphic Ad Buying Platform

Time Inc.-owned Viant, which manages device-based advertising profiles for 1.2 billion users, has signed an agreement to purchase Adelphic, a cross-channel programmatic ad platform. The combination will make it easier for ad buyers to reach consumers within the Viant universe. Viant sees the deal as providing an open Web alternative to advertising within “walled gardens” such as Facebook, where the garden owner controls ad delivery, pricing and data.

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Aprimo Updates Integration Framework for Marketing Operations

January 23, 2017

Aprimo has gone through several evolutions but now positions itself as cloud-based marketing operations software. It just announced an expanded integration framework of APIs and Web hooks to simplify connections with other marketing management systems. This is emphatically not about customer data.  Instead, it’s about marketing processes such as planning, budgeting, project management, media buying, content creation, and measurement. The basic organizational unit is a marketing “activity” such as an email campaign or media buy. It’s useful to occasionally remind ourselves that marketers need more than customer data.

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ChatGPT Previews Daily News Updates

September 29, 2025

ChatGPT is hoping to grab another slice of your attention with Pulse, a now-in-limited-preview feature that will proactively deliver daily updates on information it thinks you’ll find useful. The new service is positioned as a personal assistant that will select contents “based on your chats, feedback, and connected apps like your calendar.” Forget about privacy; the real question is whether this becomes a news source that gives ChatGPT the ability to shape your opinions.

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