Earlier this month, NGDATA announced a program that lets other software companies embed its CDP into their products. “NGDATA Inside” goes beyond standard API connectors to build direct integrations with partner products. It saves partners the effort of building or buying a CDP of their own.
Of course, the death of third party cookies is the mother of all privacy challenges. Google just released research showing that its favored alternative, which assigns consumers to segments based on their Website visits but doesn’t share individual IDs, gives nearly the same results as cookie-based techniques. Experts are split on whether the approach, called FLoC for reasons that are too complicated to explain, is a meaningful privacy improvement.
Raise your hand if you think the problem with today’s news industry is that Facebook doesn’t have enough control over the news people see. But you’re not in charge, Dear Reader, so they’re launching a UK version of the Facebook News program that’s been live in the U.S. since June. Story selection is based on a mix of curation and personal behaviors. Facebook shares a few crumbs of revenue with news providers.
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.