Twitter has purchased email newsletter technology vendor Revue. It may seem an odd adjunct to Twitter’s core business, but the company points out that many journalists rely on Twitter as a source and outlet, so newsletters will help them further interact with their audiences.
B2B CDP Leadspace has raised a $46 million round, bringing their total to $107 million. The company specializes in enterprise-scale deployments with clients including Salesforce, American Express, Zoom, Microsoft, and Verizon.
Contextual ads are an alternative to identity-based targeting that relies on cookies. But contextual ad network Infolinks has combined the two by enhancing ad bids with identity profiles from device graph builder Intent IQ. It’s possible because Intent IQ builds its profiles without using cookies or advertising device IDs (MAIDs).
Just over half of consumers (54%) like to receive personalized messages because they show the consumers are known to the brand, plus they can be time savers. The rest (46%) find it at best unimportant, at worst creepy. Relevance far outstrips personalization when it comes to driving email opens (54% vs. 19%). Takeaway: treat each customer the way they prefer.