Here’s more evidence that CPD usage increased during the pandemic. Twilio Segment reports that monthly API calls to its product more than doubled from nearly 500 million in December 2019 to over one trillion in December 2020. Analytics, advertising, and warehouses were the top destinations by volume. Lots more here to sink your teeth into.
Plenty of companies hope their digital identity solution will be the standard replacement for third-party cookies. ID graph vendor Tapad is hedging its bets with Switchboard, a service that will connect other companies’ identifiers. Partners include TheTradeDesk, Amobee, Martin, Eyeota, ShareThis, Catalina, Unified ID, Lotame, Audigent, BritePool, ID5, RetargetlyIDx. You’ll note a couple of big names are missing, including Neustar and LiveRamp.
Commsor plays the same data unification tune as a CDP but limits its inputs to online communities such as Slack, GitHub, and Twitter. It then matches people active in more than one source to create its version of a unified profile. The company just raised a $16 million Series A. The product is still in beta.
It barely feels like news when industry giants add AI features, since that’s what they’re expected to do. But lots of people use their products, so their announcements are probably of higher interest than most. With that in mind, let’s note that Adobe has just announced general availability of agents for audience creation, journey orchestration, experimentation, journey insights, website optimization and agent support.